Prato Living Lab
An innovative business model for online revenues
Informazioni su questo processo
Questo processo appartiene a Living Labs
New participatory business models are needed for museums to reach economic sustainability and serve local communities. The Textile Museum of Prato wants to research how e-commerce can be the ideal channel to market online products and services in a sustainable and participatory way.
The Textile Museum Prato aims to collaboratively identify the key elements of a museum e-commerce business model to generate shared value among local communities of designers/craftsmen/artists; cultural institutions’ professionals; research and learning organization (university, design academy). In order to achieve this goal, co-creation sessions in the form of Living Labs with representatives of the above-mentioned communities will focus on services, products and online user experience co-codesign for the potential museum digital users.
Condividi: